Guwahati: November 17, 2011
Sohum Shoppe, the pioneer of mega retail stores in the North Eastern region announced
the launch of their latest formal, casual and winter collection in a short fashion capsule
on November 16, 2011 at their brand new outlet, Sohum Emporio – The New Face of Luxury.
The afternoon geared up as some of the loveliest models of Guwahati sashayed
gracefully wearing Sohum’s latest formal and casual wears along with their warmest
winter collection. While formals included shirts, trousers and skirts, there were tops,
kurtis, denims and shorts in casuals and lovely pullovers and jackets in the winter
collection. All the outfits were from Sohum’s existing range of brands as well as the new
high‐end brands which will be available at their most recent fifth outlet, Sohum
Sohum Shoppe in itself is a brand today. It portrays a young, colourful and
contemporary image. The chain of fashion clothing and accessories complements every
facet of lifestyle as it offers a complete fashion wardrobe comprising apparels, footwear
and accessories for both men and women.
Sohum Shoppe has been a pioneer in introducing the concept of Mega Retail Stores in
North Eastern Region for the entire family. In an extremely price sensitive market like
India, Sohum has been successful in maintaining the equilibrium between quality and
price. We are committed to benefit all our customers, and business associates, while
maintaining a high level of business ethics, so as to set high standards in the retail
industry and become a benchmark for other stores.